GENERAL
FUNCTION: Leads strategic cross-functional project teams
through user-centered design (UCD) activities, blending business
and end-user goals to create user experiences tailored to meet the
needs of customers. Guides the project team in determining the
logical information architecture with usability and user experience
considerations for complex applications and digital interfaces.
Defines, designs and implements innovative, engaging user
interfaces across a variety of platforms, including the Bank’s
websites, software and mobile apps, and ATMs/kiosks. Ensures that
digital interfaces are aligned with the Bank’s brand and customer
experience standards.
DUTIES
AND RESPONSIBILITIES:
* Applies
user-centered design principles and best practices to all
projects.
* Researches,
reviews and applies emerging trends in web design technologies and
user experience best practices.
* Designs,
develops and implements creative solutions supporting the
business/functional area targeted at the correct user personas for
our customers’ needs.
* Translates
business requirements for new and existing applications into
functional prototypes and workflows including navigation/page flow
and content specifications to aid in the development of technical
specs, programming and development.
* Prepares and
facilitates usability testing on prototypes and existing
applications, and analyzes the results to improve the user
experience.
* Recommends
new site functionality, features and enhancements that improve the
user experience and achieve specific business objectives (revenue,
lead generation, etc.).
*Develops
personas and scenarios to create relevant process and user flows,
wireframes, prototypes, functional specifications and other
artifacts to describe and uncover the user experience.
* Manages
multiple projects and deadlines.
* Leads design
studios and white-boarding sessions to design, develop and
implement innovative, creative solutions supporting the
business/functional area.
* Provides
leadership and guidance to vendors to meet Fifth Third user
experience standards.
* Other duties
as required.
SUPERVISORY RESPONSIBILITIES:
None
